Combined, ASEAN forms one of the fastest growing economic powerhouses and is one of the world’s top five economies, behind the US, EU, China and Japan. Find out how HSBC can connect you to opportunities across ASEAN, and beyond.
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Thailand: Where ASEAN was started

As the first bank in Thailand, and having been established for over 130 years, HSBC has a wealth of knowledge to support business growth. Our teams on the ground and globally are able to provide an in-depth understanding of market dynamics paired with our bespoke solutions to ease your market access into ASEAN and beyond.

Let us be your guide to doing business in ASEAN

  • We have a very stringent foreign exchange control across most of the ASEAN markets
  • We have a proven successful track record of connecting our clients to opportunities
  • We have been at the forefront of digital banking development in Thailand
  • We have helped companies such as Siam City Cement, one of the largest Thai cement companies to acquire cement assets in Vietnam and Sri Lanka

HSBC: The longest established foreign bank in ASEAN

Key facts & figures

Focus Industries

  • Automotive
  • Tourism
  • Manufacturing
  • Services


  • Best in Service for Trade Finance in Thailand – Euromoney 2018
  • World’s Best Bank for Corporates – Euromoney 2018

Our ASEAN offering

At HSBC, we have a strong set of regional capabilities and specialised solutions to help you drive growth across ASEAN and beyond across 5 areas:


- As the first bank in Thailand, HSBC has been supporting businesses and generations in their growth journey across ASEAN and beyond for over 130 years

- Our deep understanding of the similarities and diversity of culture, business landscape and levels of development across the region paired with our unparalleled insights enable us to build a network and wealth of knowledge that fuel regional ambitions

- Our specialist knowledge and local RMs help guide businesses through regulatory, cultural and economic nuances to achieve their growth potential


- We have a global network with over 4,400 offices across 70 countries, covering over 90% of global trade and capital flows, as well as comprehensive client coverage. In ASEAN, we have 200 offices across 6 markets supported by 15,000 staff

- Our well-established connections in ASEAN enable ease of market access across multiple industries especially manufacturing (electronics, textile, automotive), energy, infrastructure, technology and retail to help prepare you for your growth journey

- We have China and ASEAN desks that include three European countries – Germany, France and the UK. These desks are dedicated to helping customers and prospects do business in ASEAN and beyond


- HSBC’s cross border expertise and bespoke product solutions across investment banking and traditional banking that make us uniquely positioned to provide the right solutions for our customers

- We have a full suite of banking services including bespoke solutions to hedge exposure in investment, trade and in cash management to support businesses in cross border expansion and business optimization. HSBC is one of the few banks able to provide a cross-border liquidity management solutions and we have a strong franchise in debt capital market and capital financing, notable in our first perpetual bond deal


- Our digital banking is an enhanced funds transfer service that offers the potential to deliver significant efficiencies in how you send, receive and reconcile funds locally using an account alias

- Through PromptPay, a real-time payment scheme enabling customers to receive real-time fund transfers and bill payments, we’re able to help improve account receivables management and working capital

One way of banking

- We enhance your banking experience with a consistent experience supported by our regional-empowered bankers guiding you throughout your ASEAN growth journey. Our Global and Regional RMs can help clients remain connected to the right people in and outside ASEAN

Our Experience

Case Study Thailand: Fast Moving Consumer Goods Company

How HSBC Helped in Establishing a domestic THB cash concentration structure to enable easier and more efficient liquidity management practices

Read their story

Case Study: Pioneering treasury operations in Thailand

When the world's biggest canned tuna producer wanted to streamline liquidity flows and cut funding costs to support a global expansion from its home base in Thailand through Europe and the United States, HSBC was there to help.

Client need

Streamline management of fund flows across continents and between time zones to improve working capital efficiency.

How HSBC delivered

HSBC's innovative solution created Thailand's first cross-border sweeping arrangement. The initiative, which involved securing a license from the Bank of Thailand to run the operation, gave the client confidence that HSBC had a deep understanding of their global business needs -- and the creativity to devise solutions to meet them,

Client benefit

Automated tasks previously done manually and unlocked cash sitting idle in accounts globally to help boost internal funding. The structure was awarded "Best Forecasting Strategy" in the Corporate Treasurer Awards 2015.

Case Study: Currency cushions for Malaysian rubber maker

A global expansion that turned a small rubber trader in Malaysia into the world's largest condom maker generating sales in 121 countries created a banking logistics and currency hedging problem that HSBC was perfectly positioned to solve.

Client need

A major international expansion created substantial foreign exchange risks across a globally diversified sales and manufacturing network, as well as the need for banking facilities around the world.

How HSBC delivered

HSBC's network value was fully leveraged. HSBC delivered account opening and credit facilities in a variety of locations to support the client's international expansion, integrating a clutch of newly acquired corporate assets, as well as implementing a suite of currency risk management solutions including Transactional FX, Algorithmic Execution, FX Indices, FX Overlay and FX Prime.

Client Benefit

Volatility smoothed by seamless 24-hour currency risk hedging from HSBC's global foreign exchange centres in London, New York and Hong Kong.

HSBC in other ASEAN countries

 digital business banking solutions


 digital business banking solutions


 digital business banking solutions


 digital business banking solutions


 digital business banking solutions


 digital business banking solutions


Interested in expanding your business to ASEAN?

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